UVideos is Univision Communications Inc.’s TVE platform. This campaign was created to increase awareness of the platform, while featuring key technology partners’ devices. The assignment was to simplify the value proposition of this new TVE platform from Univision, to a massive unduplicated audience that typically watches live. The most basic value proposition of “anywhere and anytime” needed to be put into context. We created a series of simple spots that paired real life usage scenarios with the most-beloved Univision personalities and content.