Blanco-Lorenz

slash

UVideos

Holiday Campaign

Building upon a multi-phase TVE platform rollout for Univision, the UVideos Holiday Campaign leverages the emotionally charged and busy holiday season to tell the UVideos story. Built around the theme “Don’t miss the things you love.” the campaign drew parallels between spending time with the family and spending time with the Univision favorites that are a beloved member of most Latino homes. Focusing on a single family throughout the multiple TV spots, digital units and in-show mentions helped make a “whole house” case for the UVideos platform, calling out individual benefits for each family member from the gamer and sports lover to the working mom that needs a break.

, , , , , , , , , , , ,