Blanco-Lorenz

slash

UVideos

Benefits Campaign

For many viewers that like to watch live over-the-air TV, the promise of a new TVE platform from Univision might trigger some doubts about their own technical prowess. The challenge was to call-out a multitude of new experiences and content that are available through the UVideos app, while communicating that it is indeed a simple, easy-to-enjoy offering with a very short learning curve. In this campaign, children that live inside Univision households report what they’ve been seeing ever since their family members adopted some aspect of UVideos. A variety of anecdotal bits are edited together to help paint the picture of something that is so simple, that even a young child can describe it in very simple, relatable terms.

, , , , , , , , , , , ,