Blanco-Lorenz

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Univision

Local News Rebrand

The brief called for us to develop a branding solution for Univision’s local newscasts, built upon the launch of a refreshed positioning, a new tagline and a modular multiplatform branding campaign. We began our process with research insights and a topline assessment of the state of UCI’s local news branding. From there, an ideation and creative process rendered a unified positioning, an original tagline system and a new clean and more realistic look of the News team that “is on their side”.