Blanco-Lorenz

slash

tlnovelas

Launch Teasers

Univision was launching it's first ever 24-hour novela network featuring the most watched and most beloved novelas of all time. The goal was to create awareness and drive demand for Univision tlnovelas while supporting network launches and acquisition campaigns. We targeted hardcore novela fans, Hispanic women 18-49, and distributors who had not yet launched the network.

 

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