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Telemundo

The Shift

This video served as the intro for the 2011 Telemundo Upfront and was meant to set the mood and theme for the night. "The Shift" is how the network defines the fundamental changes happening in the US population, specifically in regards to the growth of the Latino market. In this reel, clients and advertisers are pulled away from the chaos of stats and research and given an emotional and human twist on a business story.

 

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