Blanco-Lorenz

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Mitú Network

Prelaunch Presentation

The objective was to tell the story of a brand new kind of network for Latinos. Created a full four months before the launch of the network, this video presentation had to articulate the position and purpose of a brand new media brand. Minimal footage was available, so animation was chosen as a way to tell the story AND telegraph an attitude and style for this baby brand. Once presented with the promise of the network (via this video) viewers kept saying "me too!"

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