The objective was to represent History en Español as the place where Hispanics' history comes to life. The refreshed on-air package breathes new life into the existing History en Español logo, which featured a somewhat hidden "~" tilde. Our solution was to turn that representative mark into the hero of the package. A visual cue that represents what's different about this variation of the History brand. Keywords representing a broad variety of Latino thematics is a secondary element that also helps communicate to viewers that this network features their interests and their history too.