Blanco-Lorenz

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Univision

New Networks Prelaunch

Univision was in the midst of preparing the launch of two new 24-hour channels. These ads were meant to connect the "over the top" nature of Univision's fans and content with the direct benefit that this passion could represent to cable, satellite and telco clients.  The objective was to get right to the point as soon as possible, with a campaign that relied less on detailing every aspect of the new services and more on what makes Univision's content so useful to television providers.

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