Blanco-Lorenz

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Univision Deportes

Vinimos A Ganar

The trade campaign illustrated how the new Univision Deportes Network was a uniquely enticing service for distribution partners looking to grow their business. The strategy was to be bold and passionate while differentiating Univision Deportes Network from all other competing sports services. Univision Deportes Network is the brand that “Came to Win.” With Mexican soccer as the key content differentiator, the campaign’s goal was to showcase the surprising high ratings, intensely loyal fan base and mass appeal this network delivers.

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