Blanco-Lorenz

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Univision Deportes

2015 Client Mailer

As we transitioned into 2015, UCI strived to drive awareness of the value of their leading brands, especially Univision Deportes Network. In just two years, the once rookie network transformed into the #1 Spanish-language sports network in the U.S. and the fastest growing sports network in 2014. The message that the mailer conveyed was for the recipients to prepare for a very loud 2015, as UDN soccer ‘fanáticos’ cheer on. UCI thanked 90 of their top clients with a wrapped pair of noise-canceling headphones to prepare for the noise in 2015. The high-end, unique mailer was received positively and reinforced the value of UDN by creating awareness of the strengths in their content and connection with their fans.