Blanco-Lorenz

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UCI

Jorge Ramos Leadership Ad

Communicate in a trade campaign Univision’s pride in Jorge Ramos, the lead Network News anchor, being named one of Fortune’s “World’s 50 Greatest Leaders”. We wanted to leverage the timing of such a remarkable accomplishment as pre buzz for the 2016-2017 Upfront campaign, “United We Stand, Together We Grow” as it aligns with the campaign’s patriotic theme and what Ramos’ appointment means to the changing face of American journalistic leadership.