Blanco-Lorenz

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tlnovelas

Direct Mail Packaging

Our goal was to create awareness for Univision’s newest network in a memorable fashion. The target audience was Univision distributors, specifically those not yet carrying the network. Building off the network’s distinctive “butterfly” logo and strategically timed around Valentine’s Day, distributors received a beautiful branded pink box with an insert announcing “Love is on the Air” accompanied by a limited edition collectors’ butterfly in a jar that actually flutters.

 

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