Blanco-Lorenz

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UCI

One For All

Univision has grown from 3 TV networks to a portfolio of 13 networks, digital platforms, apps, radio properties, consumer products divisions & more. Meanwhile, the trade community has had trouble properly differentiating these brands, not just from the competition but also from one another. Our campaign aimed to maintain the value proposition of each brand while evoking the power of the combined assets. We named it ONE FOR ALL. It means that clients can surround a single target in every way, or reach every target in any way to increase awareness, engagement, loyalty & transactions.

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