Blanco-Lorenz

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Mitú Network

Logo

MiTú is a lifestyle network of networks. Born out of the YouTube ecosystem, MiTú brings together hundreds of home-based Latino lifestyle content creators with a team of professional TV marketers, producers and executives. The concept of "me too" is the heart of the brand and the logo needed to evoke that sense of belonging and the vision that this vast spectrum of users and creators would share. The concept of a badge or a marker (in this case also an arrow) would function as a companion brand for existing sub-channels that would need a co-branded solution.

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