Univision UVideos

Launch Campaign

Never having aired a re-run and over 90% LIVE viewership led to the main challenge of launching a TV everywhere platform for Univision: How do you entice viewers to expand their already intense relationship with our brand, while keeping their live viewing behavior intact? We recognized that the mere notion of shifting WHERE or WHEN the millions of viewers could see their favorites was a revolutionary concept. Launch spots dealt with the novelty of the idea head-on, by demonstrating how Univision talent could now accompany viewers throughout their day from the neighborhood café to the local fishing hole. The campaign would ultimately establish the new UVideos’ brand personality through TV, Radio, Interactive, product tours and social elements.

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